So you think you are a crazy being an entrepreneur ? (part 2)

25 08 2009

4.-I-m-the-king-of-the-world!_imagelarge“I’m king of the world”

Entrepreneurship is quite a roller-coaster ride. Going from the top of the world to the bottom of the sea can happen in a sudden shift, specially in the beginning!

In this second post we’ll see where you are and what to do to prevent sailing a sinking ship

Excerpt from the article from Pam Slim

Square Two: Dreaming and Scheming

Description: Once you get more comfortable with your shift in identity, you begin to brainstorm a bunch of different business ideas and scenarios. The sky is the limit as you imagine yourself as a software genius, media tycoon, or rich inventor.

Mantra: There are no rules, and that’s okay.

Recommendation: Don’t edit your imagination. Run wild and think up new ideas for products and services. Don’t worry if they don’t make sense, or that no one you have ever known has ever been successful at it. The important thing is to brainstorm as many possible ideas as you can and gather lots of data from different sources.


The coaching:

When you have reached a “closing” with the Just Over Broke market, when your brain is boiling over with ideas, when all you see are opportunities, when all you breathe is freedom, sit down for a moment and try this.

Write a letter, dated 2 years later. You write it a the present tense. Using the “Magic Wand” (what if you we’re sure to succeed), you transport yourself 2 years from now. Writing to a friend you haven’t seen in  along while, telling him\her where you are, what you have, what you do, what you have accomplished, so on and so forth.

From there, you work your milestones backwards. Where you have to be in 18 months, in 12 month,s  in 6 months. It will give you a set of beacons to guide your decisions. Those miles stones are the general direction. Just make sure there is some kind of possible alignment between those milestones. Try to align the planet (so to speak) to get maximum “attraction”.

Remember to shoot first, aim afterwards. As I said before, when you start, there are no successes or failures, there is only feedback. It’s what you do, how you react to that feedback that will keep you moving forward.

The rest is the “put your money where you mouth is” attitude. Get an accountability partners (coaches can be ruthless ones), and keep moving towards your dream, towards what you wrote in that letter.

The coaching will put emphasis on short term marketing tactics. Working on getting those first clients, the “evangelists” that will talk about your product and services to anyone they meet, that will talk about you in their social media groups. Their feedback will be paramount on coming up with upselling and crosselling that work for your core product/services. It’s from that base that you will develop a “unique customer experience” (instead of a unique selling proposition) Your coach will help you keep an open mind on tweaking you product/service to fit the market.

Conversation will revolve around the fit between “you” (your values), your “ideas” and the environment.

Why I recommend Bill Bartmann’s program

22 10 2008

I could have used Bill’s sales letter templates.

They are real good.

But I wanted to write them down in my own words. I’ve read thousands of business plans, read countless books on start-ups and the first few years in business. I was a university teacher for 6 years,  teaching how to start businesses and how to write business plans. I’ve worked with the best. Still am…

But Mr. Bartmann’s videos are straight to the point. No fluff. No fancy words. Hard hitting advice for young entrepreneurs of all ages. Some of the stuff he’s saying and explaining will be useful for many years.

For approximately $100.00 you’ll have several hours worth of advice. They will be available anywhere that you can link up to the internet. I bought them myself and still look at them sometimes when I’m looking for a straightforward way to explain a business concept.

Give it a chance, you won’t regret it!

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Second Life and entrepreneurship

26 11 2007

second lifeConsidering that Second Life is there to stay and that it’s on the “edge” as it can be as far as business opportunity. I wanted to let you know that an article in Wired gives the chance to
Daniel Terdiman to explain the challenges of making a virtual buck by discussing his new book: The Entrepreneur’s Guide to Second Life: Making Money in the Metaverse.