Think you’ve got no competitors ?

13 08 2009

iStock_000004111211XSmallYou’re always fighting for money that comes from someone’s pocket!

Who has a claim on that money besides you ?

That is a nail that we have to hit repeatedly with innovator and tech firms. And although I agree with a a “blue ocean strategy”, customer money will have to come from somewhere

Of course you can come up with a disruptive technology, but again, the money will have to come from somewhere.

From the customer’s pocket point of view, there is always competition going on. It’s a hierarchy of needs!

Finally, anyone that will look at your business model/plan will have their idea on what competition might be. If you don’t address that upfront, you’re cooked. If they “think” they have seen something you haven’t, your credibility (and partnership/money whatever) is gone!



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