At the end of each year, I look back. Again this year, I found myself explaining, often, what a coach is. Here is one way of looking at it.
A Coach Is . . .
· Your own personal trainer, enabling you to achieve your goals
· Your champion during a turnaround.
· Your trainer of communication and life skills.
· Your sounding board when making choices.
· Your motivation when strong actions are called for.
· Your unconditional support when you take a hit.
· Your mentor of personal development.
· Your co-designer when creating an extraordinary project.
· Your beacon during stormy times.
· Your wake up call if you don’t hear your own.
· And most importantly, the professional coach is your partner in helping you have all of what matters most to you.

